The best technology partnerships don’t start with a pitch. They start with listening. Justin leads CodeTech’s US West sales with a consultative approach built on understanding a client’s business first and their technology needs second. Before recommending a single engineer or engagement, he works to understand where a company is headed, what their internal technology roadmap looks like, and where the real friction points are slowing them down.

That discipline comes from more than 15 years spent inside enterprise commercial strategy, translating complex business priorities into pricing, licensing, and go-to-market models that actually hold up at scale. Across his career, Justin has learned that the strongest deals aren’t the biggest ones, but the ones that align cleanly with what a client is already trying to build.

At CodeTech, Justin brings that same philosophy to every client conversation: align the engagement to the roadmap, prove the value quickly, and measure success in ROI rather than headcount added. For Justin, a successful partnership isn’t one that simply fills a gap. It’s one that moves a client’s technology strategy forward, with the right team, at the right time, for the right reason.